Entry Requirements
Applicants should have–
(a) a Hong Kong bachelor’s degree, or equivalent (holding such a degree in digital marketing, multi-media, corporate communications or related disciplines will be an advantage);
(b) attained “Level 3” or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE)/ Hong Kong Certificate of Education Examination (HKCEE), or equivalent [Note (1)];
(c) at least 8 years’ post-qualification full time experience in digital marketing, creative media, web and/or social media design, corporate communications or public relations, including at least 3 years’ experience at managerial level. Experience in commercial branding and promotion, campaigns, events and online KPIs management, video production, market research and data analysis will be an advantage;
(d) high proficiency in Adobe Creative Suite (e.g. InDesign, Photoshop and Illustrator) and video editing software. Knowledge in HTML, XML, CSS, Adobe Premiere and/or After Effect will be an advantage;
(e) excellent command of both written and spoken English and Chinese. Knowledge of Putonghua will be an advantage;
(f) strong planning, organisational, analytical skills, ownership and ability to work independently and flexibly under pressure; and
(g) good communication, interpersonal as well as stakeholders management skills.
Remarks
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(a) To develop digital marketing (inclusive of social media strategies and other creative ideas), administer the resources and performance management and, quality control of the e-platforms and other digital assets of the Home Affairs Bureau (HAB) and the Youth Development Commission (YDC);
(b) To explore new social media channels and produce promotional content (e.g. texts, photos, audios and videos) to better promote the image/activities of HAB and YDC to our target audiences of our services;
(c) To review, develop and monitor the e-platforms of the YDC and other youth development activities of HAB in consultation with relevant subject teams;
(d) To manage promotion and publicity activities, including preparation of quotation documents to engage suitable service providers to deliver the required mode of services;
(e) To extend outreach efforts to community, press and related stakeholders;
(f) To conduct internal review on the effectiveness of online and social media marketing, strategies and campaigns, including analysis of data of promotional methodology/tools. Monitor market trends in social media tools, applications, channels, design and strategy to recommend areas for improvement;
(g) To provide specialised support in graphic design (digital media, advertising, printing), web and social media design, HTML programming, photography, videography, animation, to ensure that there are full resource coverage across all initiatives, and perform vendor management for outsourced and in-house support;
(h) To perform various editorial duties, both online and social media and printed materials, to ensure the quality of deliverables and compliance with the HAB subject teams; and
(i) To carry out any other duties as assigned by the supervisor.
(Note: The successful candidate may be required to work irregular hours, including Saturdays, Sundays and Public Holidays.)
Terms of Appointment
Successful candidate will be appointed on non-civil service contract terms for a period of 24 months.
Salary and Fringe Benefits
$64,270 per month
A gratuity may be granted at the end of the contract period if the contract is satisfactorily completed with consistently high standard of performance and conduct. The amount of gratuity payable will be the sum which, when added to the Government’s contribution to the Mandatory Provident Fund (MPF) Scheme as required by the MPF Schemes Ordinance, equals to 15% of the total basic salary drawn during the contract period. In addition to statutory holidays, 12 days paid annual leave, maternity leave and sickness allowance will be granted to the applicant. Details of which will be confirmed at the time of the offer of appointment.
General Notes
(a) Candidates must be permanent residents of the Hong Kong Special Administrative Region at the time of appointment unless specified otherwise.
(b) As an Equal Opportunities Employer, the Government is committed to eliminating discrimination in employment. The vacancy advertised is open to all applicants meeting the basic entry requirement irrespective of their disability, sex, marital status, pregnancy, age, family status, sexual orientation and race.
(c) Non-civil service vacancies are not posts on the civil service establishment. Candidates appointed are not on civil service terms of appointment and conditions of service. Candidates appointed are not civil servants and will not be eligible for posting, promotion or transfer to any posts in the Civil Service.
(d) The entry pay, terms of appointment and conditions of service to be offered are subject to the provisions prevailing at the time the offer of appointment is made.
(e) Where a large number of candidates meet the specified entry requirements, the recruiting department may devise shortlisting criteria to select the better qualified candidates for further processing. In these circumstances, only shortlisted candidates will be invited to attend recruitment examination and/or interview.
(f) It is Government policy to place people with a disability in appropriate jobs wherever possible. If a disabled candidate meets the entry requirements, he/she will be invited to attend the selection interview/written examination without being subject to any further shortlisting criteria.
(g) Holders of academic qualifications other than those obtained from Hong Kong institutions/Hong Kong Examinations and Assessment Authority may also apply but their qualifications will be subject to assessments on equivalence with the required entry qualifications.
How to apply
Application Forms [G.F. 340 (Rev.3/2013)] are obtainable from any Public Enquiry Service Centres of District Offices, Home Affairs Department or any Job Centres of the Employment Services Division, Labour Department. The said form can also be downloaded from the Civil Service Bureau's website (http://www.csb.gov.hk).
Completed application form should reach the Civic Affairs Division (1), Home Affairs Bureau, 11/F, West Wing, Central Government Offices, 2 Tim Mei Avenue, Tamar, Hong Kong on or before the closing date for application (the postmark date on the envelope will be regarded as the date of submission of application). Please mark “Application for Senior Executive Manager (Creative Media) (Civic Affairs Division (1))” on the envelope. Applicants should ensure that the correct address is clearly printed or written on the envelope and sufficient postage is affixed before posting to avoid unsuccessful delivery of application. Any underpaid mail items will be returned or disposed of by the Hongkong Post.
Applications which are late or incomplete will not be considered. Candidates who are selected for interview will normally receive an invitation in about six weeks from the closing date for application. Those who are not invited for interview may assume that their applications are unsuccessful.
Enquiry
Job No.: 45476
Address: Civic Affairs Division (1), Home Affairs Bureau, 11/F, West Wing, Central Government Offices, 2 Tim Mei Avenue, Tamar, Hong Kong.
Telephone: 3509 7037
Closing Date 2022-05-10 18:00
Publish Date 2022-04-25